Richard Montanez Net Worth: How Rich is the Author Actually in 2021?

Richard Montañez is a writer, businessman, and speaker. He is best known for claiming to be the founder of the famous Frito Lay brand called Flamin ’Hot Cheetos. As of 2021, Richard Montanez’s total value is estimated at $10 million.

Full Name Richard Montañez 
Birth Date N/A
Birth Place Mexico
Profession Author, Businessman, Speaker
Relationship Status Married
Net Worth $10 million


Early life

Richard was born to Mexican immigrant parents and grew up in California with his 10 siblings. The complete family stays single bedroom house.  One of his most famous lines says “I have a Ph.D. being Poor, Hungry, and willing. ” That support shows the mind of Richard’s previous life in a substantial way.

He had a business idea since he was a child. When he was in 3rd grade, his mother brought him a burrito for lunch but he was ashamed to eat it as burritos were not popular at the time. Her mother then packed two burritos for her and gave her one to make a friend. He then started selling the burritos for $ 0.25 each when he was only 7 years old.

Richard Montanez Net Worth and Career

He eventually dropped out of school and started working as a laborer at a young age. He worked odd jobs in slaughtering chickens, washing cars, and working in the garden. When he was 18, one of his friends told him that Frito Lay was hiring and was going to apply. Unable to read or write, he insisted that his girlfriend write him a letter.

Richard got a job and started working as a caregiver. Even as a guard, he mentions in his book how he was determined to be a better guard. He was able to move from junk to riches after submitting his opinion to the CEO about a gray suit that was best suited for the Latino market.

The product to be named Flamin ’Hot Cheetos has collected billions of dollars since then and has been selling well. Through his work, Richard has served as vice president of multicultural marketing and community development Pepsi. He went on to write two books namely A Boy, Burrito, and Cookie: From Janitor to Executive and Flamin ‘Hot: The Incredible True Story of One Man’s Resurrection from Janitor to Top Executive.

Personal Life

Richard is married to his wife Judy and they have been together for over 37 years now. They live in Rancho Cucamonga and have three sons and five grandchildren.

Richard Montanez Net Worth

As of 2021, Richard Montanez’s fortune is at $ 10 million. Prior to retirement in 2019, Richard was a senior executive at Frito Lay where he made good money with stock options. This has been the source of much of his value. These days, he has created a lucrative career as an inspirational speaker for organizations and costs from $ 10,000 to $ 50,000 for each look he makes.

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